What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us.
If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including:How design leaders create a healthy company cultureInnovative ways for attracting and nurturing talentCreating productive workspaces, and handling remote employeesStaying on top of demands while making time for themselvesConsistent patterns among vastly different leadership stylesTechniques and approaches for keeping the work pipeline fullMaking strategic and tactical plans for the futureMistakes that design leaders made—and how they bounced back
