"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar?
#tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people.
In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "be the 10th person to tweet"Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitter’s photo-sharing utilitySpontaneously tweet from a store location: "Meet me now and win!"
